The vast majority of today’s real estate consumers (buyers and potential tenants) first engage with properties online. This type of engagement should impact how properties are marketed.
Most property managers have not adapted to this change and they continue to use dated methods to market their homes. A simple search of homes for rent in any area will make this easy to see: The majority of property managers use a handful of poorly lit, poorly shot pictures from their smart-phones and a short, utilitarian description of the property.
Today’s consumer demands much more information and access prior to even seeing a home. According to the National Association of Realtors, today’s real estate consumer prefers listings that include the following attributes:
- Photos (quality, high-def photos are worth the investment!)
- Detailed information about the property
- Floor Plans
- Virtual Tours
True virtual tours (vs. pieced together photo sequences), measured floorplans, and professional level photography are expected – and they WILL result in higher showing counts and higher execution.
Expert property managers know this and are constantly changing their marketing strategies to meet demand. When you enter into a relationship with Resolute, we do everything in our power to get your property rented ASAP and at the best price possible.
How traditional marketing has failed
Traditional real estate marketing is often limited to the standard real estate listing. You know what we mean – everyone has seen them.
A little blurb on the internet or in the newspaper that says something like, “Must see property!” or “One of a kind home in vibrant neighborhood!” Usually, there are a few photos: The front of the house, the bedrooms, bathroom, kitchen. Maybe the backyard, if it’s nice.
And while these listings certainly have their place in any good marketing strategy, they shouldn’t be the only marketing strategy.
Technology has changed the way Americans shop for everything and that includes real estate. Prospective renters are no longer satisfied with looking at a few photos and some basic information.
They want to be able to browse listings, narrow their search, and choose a home all online – sometimes without ever seeing the location in real life. High value property managers know this, and they use technology to give shoppers the online experience they desire.
Resolute Property Management goes FAR beyond the typical real estate listing.
Using cutting-edge technology, we conduct a detailed scan of your home, taking thousands — sometimes upwards of 10,000! — photos to create an engaging virtual experience.
When your prospective renters go online to view your property, they are greeted by a detailed floor plan and a virtual tour. There, they can literally inspect every nook and cranny of your property from their computer or mobile device – without ever stepping foot inside.
This gives consumers the ability to move beyond the standard video and photos of a property, and into a virtual experience they can control.
What’s that mean for you, the landlord? Less time on the market and more qualified tenants. Utilizing this technology allows Resolute to bring the property to the consumer. This allows more people to see the home, including out-of-area tenants or local tenants whose schedule makes it difficult to see the home. By opening the market to more people, Resolute can get higher rent – in less time – than our competitors.
As an added bonus, these same 360-degree tours allow you, as the owner, to get an in-depth look at your property. With all of that information at your fingertips, you can make educated decisions when setting rent or determining which upgrades or repairs to make – all from the comfort of your home.
At Resolute, we anticipate the worries and problems you may encounter as an investor. We know that renting your property quickly, to quality tenants, is of the utmost importance. That’s why, in addition to our 360-degree tours, we offer custom evaluations to note firsthand anything property owners may want to be aware of. We create a property management customer service experience that is completely catered to your needs.
The result is a process that is — quite literally — able to look at your home from 360 degrees, all the way from pre-listing to filling it with a tenant, to get you the best possible return on your investment.
While some Property Managers still think that marketing a home simply means putting out a “For Rent” sign as soon as possible and getting the property listed online with a few photos, that’s unfortunately not true. Real estate marketing is always changing and evolving – and high-value Property Managers are constantly testing and perfecting new methods to help your homes rent faster and for more money.
Today, our 360-degree technology is right at the top of the marketing game – but we’re not going to stop there. At RPM, we are always thinking one step ahead, trying to figure out the next big thing.
When it comes to Ocala property rentals, we’re the best in the business . . . and we plan on staying there. Reach out today to learn how we might be able to help you.